Designing and building a website for a client is exciting, especially when you have created a design that will most likely sell. However, the task is never easy, not to mention that there are certain mishaps that you could commit during the process that could turn a potentially good project into a failed engagement. To avoid this undesirable scenario and ensure success for every project that you would be working on, you have to implement a smart, efficient, and innovative pitching strategy. Here is how:
- Establish a good system of communication.
When writing a web design proposal and looking to present it to your client, communication is of utmost importance. It should not be limited to the verbal and written means of conveying information, but should be based on a broad spectrum of marketing. To ensure your ideas will be imparted effectively to a client, make sure to converse smoothly and articulately. Also, never leave open-ended questions (which will reduce confidence in your proposal), do not try to exaggerate your statistics and show your client what you can truly achieve instead.
- Implement what your clients want in their websites.
Rather than making yourself heard and all, you should listen to what your clients have to say for their sites. This does not only help you understand the requirements, but also prevent you from rushing any decisions that will compromise your projects. And, your listening does not end here. As you can see, you also have to listen to the team of web designers and developers that you are working with. This way, you will be able to synergise all your efforts to deliver the promised results.
- Always back your work with statistics.
When making decisions in web design, there will be unfounded preconceptions and cognitive biases that you will face. By measuring everything that you put in a project and not adding any variables that you are oblivious about, you will be able to answer all the questions that your client would throw at you. Show numbers that are factual and prove the legitimacy of your work with research and surveys, and your design would not lead to disappointment. Remember that without statistics, your design would not be feasible no matter how ingenious and creative you think it is.
- Never forget to include branding and advertising.
Keep in mind that a website serves as a focal point of what your client is all about—it functions as a brand ambassador, so it should have compelling content for the target audience. Without proper branding and advertising, potential customers would not bother to check what your client is offering or even make any sort of inquiry. Well, you can properly implement these important aspects of marketing with the help of professional web designers and developers.
- Present a demo.
By the time you have built a prototype for the client, show it to the rest of your team and then the client. Remember not to present an early demo to clients without the approval of the rest of your team, as it would be like jumping into a pool of hungry sharks. After all, it would be best to be fully prepared to have that level of confidence that allows you to produce according to expectations.
- Use a project management software.
There are lots of project management tools available online that you can use to deliver web design services to your clients, providing you with not only storage solutions but also other useful tools, such as calendars, messaging, and more. Basically, these types of software are helpful when you are working on a project with a larger team. You can use them for collaboration while still building a website, tracking deliverables, and delivering the final site.
- Create a portfolio of your designs.
You have a lot of responsibilities on your hand as a web design agency. By creating a portfolio of your designs, you are not only having blueprints of your products in hard copies for further presentations, but also saving fundamental bases in case developments have to be made.
As a web design agency, there are many things that you know that your clients do not, and it is up to you how to incorporate all of them in your services. To make sure that your pitching strategy is done properly, follow the steps mentioned above. Sure enough, your ideas will never be scorned by your clients. Of course, you can always outsource these tasks to a team of experts in web design and development and continuously work with them to ensure best results.