In a recent post on its Webmaster Central Blog, Google has reminded authors and publishers—especially those publishing content on multiple platforms—that they could be violating rules against link schemes the tech giant has recently set.
Specifically, the company stated that the new rules are not against article distribution in general, but when publishers intend to distribute content primarily to gain links, then they would be penalized. While the company supports articles that offer useful information, educate users, and bring awareness to a certain cause, it does discourage building links in a large scale back to a certain website.
The Google Webspam Team stated, “For websites creating articles made for links, Google takes action on this behavior because it’s bad for the Web as a whole. When link building comes first, the quality of the articles can suffer and create a bad experience for users.”
So, what would make your content distribution campaign viewed by Google as “not conforming” to its guidelines? It said that you will get penalised if you:
- Stuff keyword-rich links in your articles.
- Use similar content across your articles.
- Publish similar articles across many different sites.
- Duplicate the full content of your site’s articles.
- Employ writers who are not knowledgeable about the topics they are writing on.
To be safe, Google advises to implement “nofollow” on specific links or use canonical tags on your pages. As it has been pointed out, the nofollow feature keeps individual links to pass along ranking credits, while canonical tags tell Google not to allow any of the links found on a certain page to pass credit.
With this latest warning from Google, it would be best for you to be smart and follow its advice. Also, make sure you work with experts in the various aspects of SEO to make this new update work for you.