Posted on Jun 22nd, 2017 | Digital Marketing

As a smartphone technology revolution is currently taking place, many digital marketing solution providers are oblivious to the trend and do not know how to take advantage of it to boost their strategies.

According to experts, an important factor that determines who’s going to see growth in this era is “digital marketing demand generation expertise”. Fortunately, marketers are now getting help with driving sales growth from digital marketing channel powerhouses, such as Hewlett Packard Enterprise (HPE).

In the previous years, HPE has been making large investments in education, training, tools, and resources that marketers can use to drive digital marketing demand. With its Digital Marketing First initiative, the company has launched its Partner Ready Digital Marketing Program, which cumulates all the useful marketing assets and tools into a comprehensive programme. Some of the game-changing solutions the programme has brought to market to date include a breakthrough social media center tool that is now being used by around 1,500 companies around the world; a marketing concierge service where marketers can gather the information they need to drive effective campaigns; and the Product & Solutions Now content repository.

According to the companies that are already using HPE tools, the programme has transformed their businesses for the better by generating and driving leads. Vice president of worldwide channel marketing for HPE, Chris Ogburn, stated that he and his team are already at the top of the digital marketing pyramid. Commenting on why marketers should use the tools that HPE offers, he said:

“This is all driven by the change in the way the customer is behaving — their buying process and habits. This starts with the customer. Partners need to change or adapt or they are going to be left behind. Partners doing digital marketing are the ones that are going to see better pipeline and sales results. Partners that are not doing this are going to lose customers without even realizing it until it is too late.”

This means that if marketers want to transform, they should do it now with the HPE Digital Marketing First initiative. But to take full advantage of this new programme, they should work with a team of digital marketing professionals.