Posted on Aug 3rd, 2017 | Digital Marketing

While there are many blogs today, it seems like only a handful of them are genuinely interesting. Now, if you are faced with a boring blog, you surely have a tough road ahead of you. In this content-saturated world, you should remember that people would not care to spend time on articles that they do not enjoy reading. Thankfully, there are some powerful solutions to turning a boring blog into something awesome. Here are tips to keep in mind:

1.Understand the topic at hand.

One main reason that blogs fail is because the writer failed to properly understand the topic to put it in his own words. With that said, it is important to learn the subject first, and what better way to do this than research? Even though you are not into a certain concept, you should try to learn more about it. By doing research on topics that you normally would not care for, they will generate more interest on your part bit by bit.

2. Select an angle that all readers can relate to.

Excellent content writing requires you to be able to connect with your readers, which means that you should discuss a topic in way that you already experienced it at some point in your life. For example, if you are writing about the importance of interactive marketing, you will generate more attention if you include an anecdote about the consequences of neglecting such a strategy. Take that “been there done that” approach, and you can make a dull topic interesting.

3. Put enthusiasm into it.

Passion for a subject naturally occurs when blogging, typically making your articles lively and engaging. However, problems can arise when you are obligated to write something about something that you are not enthusiastic about. In this case, look for little details that you might be interested in. Take the time to find out what makes its readers tick and highlight things that will most likely get them excited. Be enthusiastic when writing, and you will see your words leaping off the page.

4. Connect your topic to current events.

If you want your blog to reverberate over the web, find a way to connect it to the most recent happenings of today. Not only that this helps demonstrate that you are keeping a pulse on things within the niche you are writing for, but will also drive additional traffic from social media and search engines to your blog. Use real facts, numbers, and data, and you will find your readers loving your articles.

5. Encourage your readers to participate.

When it comes to blogging, you can write your article in a way that you are encouraging your readers to take part in the discussion. For example, you can include an interactive survey where you ask your readers to provide detailed answers to reflective questions. Other ways include asking readers to add to a numbered list, calling for and replying to comments, and asking for feedback on social media channels. Take note, if you give your readers some way to participate in your blog, they will also be more likely to pay attention to it.

6. Make everything clear.

Writing something that readers do not understand is just like writing nothing at all. Even though you are on to some ground-breaking ideas, it will not count if you are not able to express them clearly. But when you are crystal clear in writing your articles, you can assure yourself that they will resonate amongst your readers.

7. Make overall content more visual.

Like when you create filmstrips, you can make your articles more visual to make them more enjoyable for readers. For example, you can use infographics in your blog to show long-term trends and other representations of statistical data. If you are to discuss a long and complex process, you can skip typing and instead insert a storyboard. Remember, there can be no boring topic when you deliver it on a visual context.

8. Show emotions.

When you express a certain degree of emotion in your blog, you are also establishing a certain state of being relatable that translates into interest. As most readers like to be touched or moved by a story, inducing emotions in your articles will go a long way in giving them wider exposure.

Image Source: Jamie Spencer, CC BY 2.0

Many online marketing campaigns fail to achieve their goals just because their blogs do not have the quality to effectively catch the attention of their prospective readers. However, this should not be the case because there are certain ways to do things the right way. If you are stuck for ideas on how to create great content, consider the tips mentioned above and work with experts in digital marketing, and you will transform a boring blog into a lead-generating superstar.